Top 5 Health and Fitness Apps on iOS in Bulgaria, Q3 2025

In the third quarter of 2025, the iOS health and fitness app market in Bulgaria showcased varied performance trends among the top applications, as analyzed by Sensor Tower.

Macadam, The Step Counter. saw a gradual decline in weekly downloads, starting at 3.5K and dropping to 608 by the end of the quarter. Despite this, weekly active users remained relatively stable, peaking at 8.5K mid-quarter and ending at approximately 7.9K.

еЗдраве experienced fluctuations in downloads, with a notable peak of 2.2K in early September. Active users increased steadily, reaching nearly 12K at the peak in September before slightly dropping to 10.2K by the end of the quarter.

HUAWEI Health: Europe maintained a consistent download rate around 1K weekly, with a slight increase towards the end of the quarter. Revenue fluctuated, peaking at $284 in late July. Active users showed a positive trend, reaching over 15K by the quarter's end.

Strava: Run, Bike, Walk demonstrated strong revenue growth, peaking at $3K in late September. Downloads varied, with a high of 1K in mid-July and a decrease to 489 by the end of the quarter. Active users increased steadily, peaking at 12.5K in late September.

Cal AI - Calorie Tracker had stable revenue, with a peak of $1.4K in mid-July. Downloads decreased from 883 to 455 across the quarter. Active users remained consistent, ending the quarter around 2.5K.

For further insights into the health and fitness app market, visit Sensor Tower's platform.